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Swatch x Audemars Piguet | Chrono 10:10

Swatch x Audemars Piguet

11/05/2026

On May 16, the new Swatch x Audemars Piguet release will officially take place.

 

Right now, the biggest questions remain how the models will look, as well as their retail and market prices

 

Most likely, retail pricing will range between 400-700€, but due to extremely high demand and expected queues outside boutiques, secondary market prices are forecasted to be up to 3 times higher

 

We assume the collection will be limited, which makes it difficult to predict long-term secondary market prices once the hype settles down. However, most likely the watches will later trade around x1.5-x2 of retail price

 

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