Thanks to Cartier, you have the key to Love - the Cartier Love bracelet

In terms of jewelry, there has hardly ever been a more impactful and recognizable design than the Cartier Love collection. So what makes it the undefeatable champion of high-end accessories?

 

It’s hard to believe that Cartier Love has been with us since 1969. Even today, the design is fresh and relevant, being one of the best-sold pieces of jewelry ever.

 

Photo source: Dandelion Antiques

 

But what makes it so impactful and popular?

 

First, we must address the concept - the Cartier Love bracelet (there are many more pieces in the collection, but for the sake of the argument, let’s focus on the bracelet), is meant to be given, but it’s a gift like none other.

 

When you put the Cartier Love bracelet on, really the only way to take it off is by a special hidden screw to be removed, from which the screwdriver is in the hands of the person that gave it.

 

Photo source: Sotheby's 

 

What could be more romantic? Imagine giving this bracelet to your partner, with only you holding the key to unlock it. It creates an emotional connection that few other luxury items can replicate.

 

Apart from this unique feature, the Love bracelet is also a beautiful piece of jewelry. It comes in all types of gold, often including diamonds or rare stones, making it a sight to behold.

 

Photo source: Haute Today

 

It is easily recognizable and simply iconic.

 

And because the bracelet is so desirable, it’s often very difficult to get it in retail.

 

Also, since the pandemic, the prices almost doubled, starting at $4,750 for the basic model.