These Swiss Watches Have Skyrocketed Over 10 Years

Swiss sports watches have turned into some lucrative investments since 2015. You could “blame” it on social media, celebrity endorsements, and brands cranking up scarcity. Prices on the secondary market exploded, but they've cooled a bit lately. 

 

Today, let’s look into seven icons which have appreciated astronomically. 

Patek Philippe Nautilus 5711R

This rose gold beauty with the brown dial was a sleeper hit back in 2015. You could've snagged one secondary for around 39,000 EUR. Now in 2025, it's trading at about 175,000 EUR.

That's a 367% jump. Patek discontinued the whole Nautilus line in steel, but the gold versions rode the wave too. Investors piled in, thinking these would hold value (which they did). I like it for the warm tones - it pairs great with a leather strap if the bracelet feels too flashy.

Demand spiked when rappers and athletes started flashing them. If you're buying now, watch for fakes; this model's a magnet for them.

Source: Chrono10:10

Why the Nautilus 5712 Went Wild

Patek's steel moonphase Nautilus, the 5712/1A, sat around 30,000 EUR on the grey market in 2015. Fast forward to 2025 - it's hitting 115,000 EUR.

Up 272%. The complication makes it useful for tracking phases or travel, but honestly, the hype came from discontinuation. Everyone wanted the "complicated" Nautilus before it vanished.

Social media turned it into a status symbol. Brands like Patek limited output, creating waitlists that drove secondary prices. I've seen these fluctuate; they peaked higher in 2022 but settled. Solid pick if you wear it, not just flip it.

Source: Chrono10:10

Cartier Panthère: The Under-the-Radar Climber

Cartier's steel Panthère quartz was a steal at 5,000 EUR secondary in 2015. Today? Around 9,000 EUR.

A 75% rise. It's not as flashy as the others, but that's the point after all - quiet luxury and all that. Younger buyers rediscovered it via influencers, and Cartier's revival campaigns helped.

Why the uptick? Vintage vibes mixed with modern appeal. No mechanical aspects to talk about, but the bracelet feels like jewellery - also, it’s Cartier. Prices held steady because it's accessible; not everyone chases Rolex-level scarcity.

Source: Chrono10:10

Rolex GMT-Master II Batman

The Batman, with its blue-black bezel, was newish in 2015, going for 7,500 EUR secondary. In 2025, expect 17,500 EUR.

135% higher. Pilots dig the GMT function for jet-setting, but collectors love the colour combo. Rolex's endless waitlists pushed folks to the grey market.

Celebrities wearing it on red carpets fueled the fire. Production limits and discontinuation in 2019 made it rare. Prices dipped recently - good time to grab one if you actually travel with it.

Source: Chrono10:10

The Steady Richard Mille RM 029

Richard Mille's titanium RM 029 with oversized date was around 51,000 EUR in 2015. Now it's about 135,000 EUR.

A nice jump, up by 165%. These are engineered like F1 cars - lightweight, shock-resistant. RM doesn't pump out thousands, so values stay put.

No massive hype here; it's for folks who want extreme tech. Investors skipped it for flashier models, but that's why it didn't crash.

Source: Chrono10:10

Rolex Submariner Hulk's Green Glow-Up

Rolex's green Hulk Sub was 9,500 EUR in 2015. Hit 15,000 EUR in 2025.

A 55% increase. The bold colour is undeniably fun, and it's dive-proof to 300m. Discontinuation in 2020 sparked the rush - everyone wanted the "rare" green Sub.

Social media memes and celeb wrists drove substantial demand. Rolex controls supply tightly, creating artificial scarcity. Prices peaked at 30k but cooled; still a winner for daily wear.

Source: Chrono10:10

Audemars Piguet Royal Oak Steel Blue Dial

AP's 15400ST with blue tapisserie dial went for 10,500 EUR in 2015. Now, you’re looking at a solid 48,000 EUR.

358% up. Genta's octagon design kicked off the luxury steel trend. The 41mm size fits most wrists perfectly.

Why the climb? AP ramped up exclusivity, long waitlists. Influencers and athletes made it a must-have. The market cooled from 2022 highs, but it holds value better than most.

Source: Chrono10:10