The One and Only - Hublot’s Marketing Strategy

Hublot was founded in 1980 by Carlo Crocco, and since then, it has established itself as one of the most innovative, distinctive, and polarizing watchmakers in the world, thanks to its unique marketing and branding strategies. In this blog post, we will explore three of these strategies: its slogan “The Art of Fusion”, its partnerships with art and culture institutions, and its e-commerce platform.

 

Photo source: Hersteller 

The Art of Fusion

Hublot’s slogan “The Art of Fusion” reflects its philosophy of combining different materials, styles, and traditions to create something new and original. The Swiss/Italian brand was the first to introduce a rubber strap on a luxury watch, which was considered a radical move at the time.

 

Since then, Hublot has experimented with various materials, such as gold, ceramic, titanium, carbon, sapphire, and even denim, to create watches that are both elegant and durable. They also fuse different elements of design, such as classic and modern, sporty and sophisticated, and masculine and feminine, to appeal to a diverse and global clientele.

 

Photo source: Hublot

 

Partnerships with Art and Culture Institutions

Hublot is not only a watch brand, but also a patron of art and culture - you can’t discard the Italian roots after all. The watchmaker has collaborated with various artists, musicians, and celebrities, such as Richard Orlinski, Shepard Fairey, Marc Ferrero, Lang Lang, and Usain Bolt, to create limited-edition watches that showcase their creativity and personality. Hublot also supports various art and culture institutions, such as the Fondation Beyeler, the Louvre Museum, the FIFA World Cup, and the UEFA Champions League, to promote its values of excellence, passion, and diversity.

 

Photo source: Hublot 

 

E-commerce Platform

Hate them or love them, Hublot is a watchmaker who is never late to something, usually, it’s the opposite! For example, did you know they were the pioneer in the digital realm, as it was the first luxury watch brand to launch its own e-commerce platform in 2017? Hublot’s e-commerce platform allows customers to browse, compare, and purchase Hublot watches online, with the option of personalizing them with different straps, dials, and cases.

 

They also offer a virtual try-on feature, which uses augmented reality to let customers see how the watches look on their wrists. It makes shopping fun and engaging, thus giving them a significant competitive advantage.

 

Photo source: Hublot

 

Conclusion

Hublot is a luxury watch brand that stands out from the rest, thanks to its marketing and branding strategies that reflect its identity and values. The slogan “The Art of Fusion”, partnerships with art and culture institutions, and e-commerce platform are some of the ways that Hublot communicates its message of innovation, creativity, and diversity to the world.

 

Hublot is more than just a watch brand, it is a lifestyle and a statement.