Privacy policy & terms and conditions

This document contains two parts. “Terms and conditions” covers purchases, delivery, withdrawal, liability for defects and dispute resolution, followed by a model withdrawal form. “Information on the processing and protection of personal data” explains the processing of personal data, customer analytics, advertising audiences, individual rights, and cookies and similar technologies.

Terms and conditions

I. Introduction

These Terms and Conditions (“Terms and Conditions”) regulate the relationships of parties to a purchase contract between

CHRONO 10:10 S.R.O.

Reg. No. 073 58 571, VAT No. CZ 073 58 571

with its registered office at Dlouhá 733/29, Nové Město

110 00 Praha 1

registered in the Commercial Register with the Municipal

Court in Prague, File No. C298746,

(„Chrono 10:10“ or „the Seller“)

and the purchaser (“Purchaser”).

For detailed information about the Seller please visit https://chrono1010.watch

A purchaser is a natural person in the position of a consumer, an enterprising natural person, or a legal person.

A consumer is a natural person acting privately, without any commercial purpose.

An entrepreneur is a natural or legal person, acting for any commercial purpose.

The Purchaser, being a legal person, is always presumed to act as the Entrepreneur unless explicitly proved otherwise.

The Purchaser, being a natural person, indicates whether he acts as a consumer or as an entrepreneur by the presence or absence of business registration and/or VAT registration number when making an order with the Seller.

By making any order, the Purchaser confirms being completely familiar with these Terms and Conditions.

Any potential Purchaser can get familiar with these Terms and Conditions online via this link: https://chrono1010.watch/privacy-policy

Any potential Purchaser can obtain full copy of the actual Terms and Conditions per email request: info@chrono1010.watch

II. Specific information for the consumers

The Purchaser is required to pay the purchase price before receiving the goods ordered from the Seller unless a different specific case-related arrangement is agreed upon in text form.

The parties can agree on advance payment or partial advance payment in cases when appropriate or suitable.

If the product is not available immediately, any payment made by the Purchaser is considered an advance payment and/or a reservation fee. It is fully counted on the retail price. If the desired product does not become available within an agreed or reasonable period, the payment is refunded to the Purchaser in full.

Unless specifically stated otherwise, the product prices displayed on the Seller’s website are final prices. For used goods, prices are based on the special seller’s regime under European VAT legislation and § 90 of Czech VAT Act No. 235/2004. VAT on the Seller’s margin is included in the displayed price and is not shown separately. Goods delivered outside the European Union are exempt from tax pursuant to § 66 of Czech VAT Act No. 235/2004. Foreign import charges, customs duties and taxes for shipping to non-EU countries are not included in the price and are borne in full by the Purchaser.

The displayed product prices do not include shipping costs. Due to the high value of the goods, transport and insurance costs are individually determined for each delivery destination and require a separate agreement between the parties in text form before shipping.

A purchaser in the position of a consumer (applicable for the territory of EU only) may withdraw from the agreement (unless otherwise stipulated below) within 14 days commencing on the day of receiving the goods (purchase agreements); a model form for the withdrawal is attached at the end of these Terms and Conditions. The withdrawal becomes subject to the following principles:

• The product was purchased as generic
• The product was not consumed, even partially
• The product was not made to the consumer's individual specifications or customized to his personal needs (e.g. individual engraving or custom modifications)

The consumer has the legal right to unpack and try on the watch at home in order to inspect it, in the same way as in a regular store. Damage caused by using the product beyond the scope of such inspection does not void the right of withdrawal; instead, the Purchaser may be obliged to compensate the Seller for the diminished value of the product (e.g. under § 357a BGB for purchases in Germany).

The Purchaser has to send the product back to the Seller in a suitable and transport-safe package. If the condition of the returned product has worsened because the Purchaser used the product in a way going beyond the inspection of its properties, characteristics and functioning, the Purchaser is obliged to compensate the Seller for the diminished value. This applies in particular if the product shows signs of usage or was damaged and maintenance, cleaning, refurbishment or other repair is needed to restore its original condition. The respective costs will be deducted from the refund amount or billed to the Purchaser separately.

The Purchaser bears the direct costs of returning the goods. If the Purchaser chooses another way of return than the cheapest standard delivery offered by the Seller, he is not entitled to a refund of the resulting extra costs unless the Seller has explicitly approved those costs in advance.

For products with a selling price over CZK 5 000 resp. EUR 200, the return has to be made - unless expressly agreed otherwise - via a suitable carrier approved by the Seller. The return must be made as an insured package with tracking (delivery confirmation) and transport insurance covering the full value of the goods (full-value insurance).

In the case of pre-orders, the Seller informs the Purchaser that the final price of the desired product may change. The purchase price of the goods is fixed only when the goods are in the Seller's possession. The Seller will inform the Purchaser of the final price and obtain the Purchaser's confirmation before concluding the purchase. If the Purchaser does not accept the final price, the pre-order is cancelled and any prepayment is refunded in full; the Purchaser is not obliged to buy the product at a price that was unknown to him at the conclusion of the pre-order or that has increased.

III. The Contract

1. Execution

The purchase agreement is entered into when the Seller accepts the order submitted by the Purchaser. An order is effective when the Purchaser communicates it to the Seller. The Purchaser may place the order through the Seller’s personnel by email, phone or similar means of distance communication and has to check all order details carefully before confirming it.

The Purchaser is informed about the executed contract in a confirmation e-mail letter sent by the Seller to the e-mail address provided by the Purchaser in the order.

The confirmation email letter is sent along with these Terms and Conditions. The executed agreement can be changed or canceled by the agreement of both the parties or in cases stipulated by law.

2. Delivery, retention of title and passing of risk

Unless a personal pick up in the premises of the Seller has been agreed, the product is delivered to the delivery address specified by the Purchaser in accordance with the contractual arrangements.

The provision or shipping of the product by the Seller takes place only after the purchase price has been paid in full, unless the parties have expressly agreed otherwise in text form.

Retention of title: the product remains in the ownership of the Seller until the purchase price and all related costs have been paid in full.

Passing of risk: if the Purchaser is a consumer, the risk of accidental loss and accidental deterioration of the goods passes to the Purchaser only at the moment when the Purchaser or a third party designated by him (other than the carrier) takes physical possession of the goods. If the Seller ships the goods to an entrepreneur (B2B), the risk passes to the Purchaser already upon handing the goods over to the carrier or forwarder.

3. Liability for defects (warranty)

The Seller is liable that the goods are free from material defects at the time of delivery. The Seller warrants that the goods are fully functional at the time of the passing of risk and have the agreed characteristics. For products indicated as "used", "pre-owned" or "as new", the following do not constitute a defect: age- and product-typical signs of usage; minimal optical imperfections, such as microscopic scratches or traces of proper refurbishment; and normal, age-related wear of the movement.

The statutory period of liability for defects under the Czech Civil Code (občanský zákoník, § 2165) is 24 months for new goods. For used goods, this period may be agreed with the Purchaser at 12 months (§ 2168); a shorter period cannot be agreed with a consumer.

The statutory liability for defects towards Purchasers-entrepreneurs applies as prescribed by law; deviating arrangements apply only if explicitly stipulated and then take precedence.

The Purchaser has to examine the goods, its characteristics and quantity without undue delay after the goods have been delivered to him. The Purchaser is obliged to inform the Seller about any detected defects and deficiencies without undue delay.

4. Available claims

If, within the specified period, the product fails to meet the announced qualities and the defect prevents the usual usage of the product, this constitutes a serious breach of the agreement. In that case, the Purchaser may choose from the following options:

• have the defect removed by being delivered a new defect-free product, if available
• have the defect removed by repair
• be given a reasonable discount on the purchase price
• withdraw from the agreement.

When claiming the defect in question, the Purchaser informs the Seller as to which of the aforementioned options the Purchaser has selected and does so either immediately or without undue delay thereafter whereby the selected option can be then changed only if so approved by the Seller.

In addition to cases where the Seller cannot deliver a new product/its part, repair the product, the Purchaser may and can claim a reasonable discount from the retail price or withdraw from the contract.

If, within the specified period, the product fails to meet the announced qualities but the defect does not prevent the usual usage of the product, this constitutes a non-serious breach of the agreement. In that case, the Purchaser may choose from the following options:

• have the defect removed by being delivered a new defect-free product, if available
• be given a reasonable discount on the purchase price

If improper performance constitutes other than material breach, the Purchaser may and can have the defect removed or be given a reasonable discount on the purchase price.

If the Purchaser has not claimed the discount on the purchase price or withdraws from the agreement yet, the Seller may always deliver the missing parts or remove the legal defect. Other defects can be removed either by repair or delivery of a new goods.

If the Seller fails to remove the defect in due course or refuses to remove the defect, the Purchaser may claim a reasonable discount on the purchase price or withdraw from the agreement whereby the selected option can then be changed only if so approved by the Seller.

If the product cannot be used because of a repeated occurrence of the defect after repair (third claim of the same defect) or a larger number of defects (at least three defects at the same time), in such cases, the Purchaser may and can withdraw from the agreement.

IV. Personal Data Protection and Security

The rules regarding personal data protection are set out in the section “Information on the processing and protection of personal data” below on this page and are binding for the Seller and Purchaser.

V. Miscellaneous provisions

The mutual relations and any possible disputes arising from the contract between the Seller and the Purchaser shall be negotiated preferably amicably, and only if such negotiation would fail, it shall be judicially solved exclusively under the law of the Czech Republic and shall be decided by the competent courts of the Czech Republic. The United Nations Convention on Contracts for the International Sale of Goods shall not be used.

The Purchaser-consumer may use the out-of-court dispute resolution procedure of the Czech Trade Inspection (https://www.coi.cz).

The agreement is entered into in the Czech language. If the agreement is required to be translated for the Purchaser into another language, the Czech version prevails in case of discrepancies between the two language versions.

Without prejudice to the preceding sentence, a Purchaser-consumer retains the benefit of all mandatory consumer-protection provisions of his country of residence.

Annex: model form for the withdrawal

A model form for the withdrawal from the agreement (fill in the details only in the bracketed fields and send the form back to the Seller):

To: CHRONO 10:10 S.R.O., Dlouhá 733/29, Nové Město, 110 00 Praha 1, email: info@chrono1010.watch

I hereby give notice that I withdraw from my agreement for the purchase of the following goods: [description of goods]

Ordered on: [date] / received on: [date]

Name of the Purchaser: [ ]

Address of the Purchaser: [ ]

Signature of the Purchaser (only if this form is sent on paper): [ ]

Date: [ ]

Information on the processing and protection of personal data

CHRONO 10:10 S.R.O.

Reg. No. 073 58 571, VAT No. CZ 073 58 571

with its registered office at Dlouhá 733/29, Nové Město

110 00 Praha 1

registered in the Commercial Register with the Municipal

Court in Prague, File No. C298746,

(„Chrono 10:10“ or „the Seller“)

and the purchaser (“Purchaser”).

The Seller operates the website https://chrono1010.watch (the “website”) and acts as a personal data controller. In that capacity, the Seller is obliged to protect the personal data it processes and to comply with legal requirements concerning the processing and protection of personal data.

The Seller provides the following information to its customers and website visitors about the processing and protection of their personal data. It explains how the Seller handles personal data, the purposes for which it uses them, the recipients to whom it provides them, and the rights of the individuals whose personal data are processed (“data subjects”).

Processing without consent

The Seller is entitled to process personal data for the following purposes without consent:

• To meet of rights and obligations arising from concluded contracts and / or orders made by the customer - personal data are processed for the duration of rights and obligations under the purchase contract ( orders), and afterwards for the period required by law (in particular tax and accounting regulations) and for the duration of the limitation periods for legal claims; in the event that the customer does not provide The Seller with the personal data necessary for the conclusion and performance of the contract concluded on the basis of the customer's order, the order will not be accepted and the contract between the customer and The Seller will not arise;
• To maintain the proper functioning of the website;
• To maintain the protection of persons and property in the premises of the Seller
• To pursue the Seller’s legitimate interests, including internal statistical analysis, analysis of customer purchasing behaviour, improvement of products and services, customer segmentation, measurement of marketing effectiveness and optimisation of marketing activities, provided that the customer’s interests or fundamental rights and freedoms do not override those interests;
• To assure compliance with the obligations imposed on the Seller by law

Customer analytics and marketing optimisation

The Seller may use customer and transaction data for internal customer analytics, segmentation, measurement of marketing effectiveness and optimisation of its marketing strategy. The legal basis is the Seller’s legitimate interest in understanding customer demand, improving its offering and using its marketing resources effectively (Art. 6(1)(f) GDPR). Before relying on this legal basis, the Seller assesses the necessity and proportionality of the processing and balances its interests against the customer’s rights and reasonable expectations.

The data used depend on the customer’s relationship with the Seller. They may include contact and account data, purchase and enquiry history, products or categories viewed or purchased, transaction value, country or region, source of the enquiry or purchase, responses to previous marketing, and derived customer segments. The Seller does not use special categories of personal data for these purposes. It does not make decisions producing legal or similarly significant effects solely by automated means.

The Seller limits the data to what is necessary, restricts access, and uses aggregated or pseudonymised information where reasonably possible. Customer segments are used to identify general preferences and campaign performance; they are not used to draw sensitive conclusions about a customer.

Identifiable customer analytics and marketing segments are retained for no longer than three years after the customer’s last purchase or meaningful interaction. A shorter period may be appropriate; a longer period applies only where required for the establishment, exercise or defence of legal claims. Aggregated or effectively anonymised statistics may be retained for longer because they no longer identify an individual.

For direct marketing, including related profiling, the customer may object at any time. After such an objection, the Seller will no longer use the customer’s personal data for those purposes. For other processing based on legitimate interests, the customer may object on grounds relating to his or her particular situation. The Seller will stop that processing unless it demonstrates compelling legitimate grounds or the processing is required for legal claims.

Processing limited by the consent

In the rest cases, the Seller can process the data only on the basis of granted consents to the processing of personal data.

In such a case, The Seller processes personal data for the purposes and for the period expressed individually in each consent separately.

No one is obliged to give consent to the processing of personal data. Not providing consent does not prevent you from purchasing or using the website; it only limits the purposes for which we can process your data beyond what is necessary for the contract. Consent is given by a clear affirmative action, for example by ticking a box, and only for the purpose stated next to it.

Advertising audiences (customer lists)

If you give us your consent, we use your email address to show you relevant advertising on Facebook, Instagram and Google services. For this we upload your email address to the advertising platform as a customer list, which the platform may also use to find similar audiences.

Your consent (Art. 6(1)(a) GDPR). The consent is voluntary, is given separately from other consents and from these terms, and is not a condition of a purchase or of using the website.

We transfer your email address to the platform in a hashed form (SHA-256). The platform compares it with the hashed addresses of its own users and shows our advertising to matching accounts. Hashing is a security measure; the hashed address remains personal data.

Meta Platforms Ireland Ltd. and Google Ireland Ltd. receive the hashed email address for audience matching. Depending on the relevant service and processing operation, the platform and the Seller may act as independent controllers or as joint controllers. Where joint controllership applies, the parties determine their respective responsibilities in accordance with Art. 26 GDPR, and the essence of that arrangement is made available to data subjects. The platforms also process data under their own privacy policies (meta.com/privacy; policies.google.com/privacy). Data may be transferred to the USA on the basis of the EU–US Data Privacy Framework where the relevant recipient is certified, or under another valid transfer mechanism.

Until you withdraw your consent or we stop using customer lists for advertising.

You can withdraw your consent at any time by writing to info@chrono1010.watch or, where available, through the website’s privacy or cookie settings. We will stop further uploads and request removal of your address from the relevant advertising audiences without undue delay. Withdrawal does not affect the lawfulness of processing carried out before it.

You have the right to object to processing for direct marketing at any time (Art. 21 GDPR); see “Personal data processing rights” below. You may additionally object to our advertising directly with the respective platform, via the ad settings of your account (Meta: Ad Preferences on Facebook/Instagram; Google: My Ad Center), without our involvement.

Transfer of personal data

The Seller may transfer personal data to third parties only:

• under the conditions stipulated by law;
• if the handover is necessary to ensure the fulfillment of the concluded contracts and orders and/or the proper functioning of the website;
• other persons under the conditions specified in any consent granted to the processing of personal data

To the extent necessary, personal data may be transferred in particular to suppliers of the Seller for the purpose of management of the services of the Seller, i. e. IT service providers, where the Seller hereby undertake to assure the protection of the data at least on the same standard there.

Protection of personal data

High level technical and personal security measures implemented by the Seller are used to protect the personal data processed by the Seller from unauthorized manipulation, loss, destruction or access by unauthorized persons.

The Seller is constantly developing and improving its security measures in line with technological developments.

Personal data processing rights

Every person has the right to access their personal data held by the Seller. The following rights also concern the processing of personal data:

• to correct incorrect personal data
• to delete personal data, when there is no more legitimate reason to keep/process it
• to limit the processing of personal data, when there is legitimate reason to limit the procession
• to claim transfer of personal data to another manager, when possible
• to withdraw consent at any time, without affecting the lawfulness of processing carried out before the withdrawal
• to object at any time to processing for direct marketing, including profiling to the extent that it is related to such direct marketing

The above rights can be exercised in writing at the email address: info@chrono1010.watch

The supervisory body of the public administration of the Czech Republic in the area of personal data protection is the Office for Personal Data Protection with its registered office in Lt. Col. Sochora 27, postal code 170 00, Prague 7, uoou.cz

Cookies and similar technologies

Cookies are small files that a website stores in your browser. Similar technologies, such as the browser's local storage, work in a similar way. The sections below describe necessary technologies used without consent, analytics technologies used only with your consent, and marketing technologies used only with your consent. Information on accepting, rejecting or changing your choice appears at the end of this section.

Necessary – used without consent

• Your cookie choice (cookie_consent_v1) – remembers whether you accepted or rejected analytics and marketing cookies; 12 months.
• Currency and language – the currency and language you selected; the curr cookie until you close the browser, and your browser's local storage.
• Favourites, comparison and recently viewed watches – kept only in your browser's local storage.
• Microsoft Azure Application Insights (Microsoft Ireland Operations Ltd.) – monitoring of website errors and performance, based on our legitimate interest in a working website. Without your consent it uses no cookies and does not link repeat visits.
• Chatbase chat assistant (Chatbase Inc., USA) – answers questions in the chat window and stores an anonymous chat ID (chatbase_anon_id). Chatbase processes the messages you write in the chat in order to answer them.

Analytics – only with your consent

• Google Analytics 4 (Google Ireland Ltd.) – statistics on visits and use of the website; cookies _ga and _ga_*, 2 years.
• Microsoft Clarity (Microsoft Ireland Operations Ltd.) – heatmaps and recordings of how the website is used, with entered data masked; cookies _clck (1 year) and _clsk (1 day).
• Microsoft Azure Application Insights – visitor and visit identifiers ai_user (1 year) and ai_session (30 minutes), and click statistics.
• Source of your visit – your browser’s local storage keeps the campaign link (UTM parameters), the first page you visited, and the times of your first and last visit. This information reaches us only when you submit a form, together with the referring website and the identifiers of the analytics tools above. We use it to identify where the enquiry came from. Without your consent, the information is kept only for the current visit.

Marketing – only with your consent

• Meta Pixel (Meta Platforms Ireland Ltd.) – measuring and targeting our ads on Facebook and Instagram; cookies _fbp and _fbc, 90 days.
• Google Ads (Google Ireland Ltd.) – measuring the results of our ads; cookies _gcl_*, 90 days.
• OpenAI (OpenAI Ireland Ltd.) – measuring the results of our ads on ChatGPT; cookies __oppref (30 days, remembers the ad link you came from) and __obref (365 days, an anonymous identifier of your browser).

Google, Meta and Microsoft may transfer data to the USA under the EU–US Data Privacy Framework, under which they are certified; Chatbase and OpenAI do so under the European Commission's standard contractual clauses.

On your first visit you can accept or reject analytics and marketing cookies. You can change your choice or withdraw your consent at any time under “Cookie settings” at the bottom of every page; withdrawing consent deletes these cookies. Rejecting them does not limit your use of the website.