Rolex 2025: Predictions Of What’s Coming (And What’s Going) At Watches & Wonders

If there’s one brand that keeps collectors guessing every year, it’s Rolex. Every Watches & Wonders, we see a mix of surprises, predictable updates, and the occasional heartbreak when a fan-favourite model gets axed. This year, all eyes are on the GMT-Master II, which celebrates its 70th anniversary. Will we see a major revamp? Will Rolex finally bring back some long-lost colourways? And, more importantly, which models will we say farewell to?

Based on industry chatter, Rolex’s historical moves, and a little bit of gut feeling, here are three predictions that could shake things up in 2025.

 

Source: SwissWatchExpo

1. The Return of the Coke GMT (And the End of the Pepsi?)

The red-and-black bezel GMT - better known as the "Coke" - has been missing from Rolex’s lineup since the early 2000s. But with the GMT-Master’s big anniversary this year, now feels like the perfect time for a comeback.

If Rolex does bring back the Coke, expect it to be in stainless steel, possibly with both Oyster and Jubilee bracelet options. The modern Ceramic bezel will replace the classic aluminium insert, but beyond that, the watch will likely stay true to its roots. A black dial, the signature red GMT hand, and the design we all love and admire.

Unsurprisingly, something might have to go to make room for it. The Pepsi GMT-Master II (126710BLRO) has been quite famous for years, but rumours suggest its complex red-and-blue Cerachrom bezel is becoming harder to produce. Could Rolex be phasing it out? If so, expect demand for the last Pepsi models to skyrocket on the secondary market.

• Prediction: The return of the Coke GMT in stainless steel.

• Potential discontinuation: Pepsi GMT.

• Estimated retail price: Around €11,500 (but expect resellers to push it much higher).

Source: SwissWatchExpo

2. The "Hulk 2.0" – A Full Green GMT-Master II

Rolex has a habit of using green for major anniversaries. We saw it with the 50th-anniversary Submariner (the original "Kermit") and again with the Day-Date’s 60th-anniversary release. So what better way to celebrate 70 years of the GMT-Master than with an all-green model?

Imagine a deep green dial paired with a black-and-green Cerachrom bezel. It would be a natural evolution of the left-handed "Sprite" GMT, but this time designed for right-handed wearers. Rolex could even tweak the shade of green slightly, differentiating it from past green models like the Hulk Submariner.

This could certainly be considered a strategic move. With the Hulk and Kermit Submariners both being discontinued, there’s a gap in Rolex’s catalogue for a bold green sports model. And let’s be real: a green GMT would be an instant hit among collectors.

• Prediction: A right-handed, all-green GMT-Master II.

• Potential discontinuation: The left-handed Sprite GMT.

• Estimated retail price: Around €12,000, but expect the hype to push resale values much higher.

Source: SwissWatchExpo

3. The "Bruce Wayne" GMT – Everose Gold with a Grey/Black Bezel

Rolex loves a good nickname, and if we’ve had the Batman and the Batgirl, why not a "Bruce Wayne"? This one makes a lot of sense if you look at Rolex’s recent release strategy.

Over the last two years, Rolex has expanded its grey-and-black bezel lineup - first with a two-tone yellow gold GMT (126713GRNR) and then with a full stainless steel version (126710GRNR). The only thing missing is a full Everose gold model to complete the set.

An all-Everose Gold GMT-Master II with the grey/black bezel would be pure class. It would offer the warmth of rose gold with the modern and elegant vibe of the GRNR bezel. Rolex already loves pairing Everose with darker tones (just look at the Root Beer GMT or the Yacht-Master Everose), so this feels like a logical next step.

If released, this watch would likely retail in the €40,000 range, making it one of the most expensive GMTs in the lineup. But given the demand for full gold Rolex models, don’t be surprised if it sells out fast.

• Prediction: A full Everose Gold GMT-Master II with a grey/black bezel.

• Potential discontinuation: No major cuts expected for this one.

• Estimated retail price: Around €40,000.

Source: SwissWatchExpo

Final Thoughts

With the GMT-Master II turning 70, Rolex has a golden opportunity to shake up the collection. Everything is possible; we can see the return of the Coke, an all-green anniversary model, or a luxurious Everose addition. However, one thing is clear: 2025 is going to be an exciting year for Rolex fans.

Of course, Rolex loves to surprise us, so there’s always the chance of something completely unexpected. But if any of these predictions come true, expect long waitlists, brutal resale prices, and yet another year of Rolex mania at Watches & Wonders.