Bulgari Watches

Bulgari, a brand rooted in the Italian jewelry tradition dating back to 1884, brings a relatively unusual combination of aesthetics and innovation to the world of watchmaking. While most watch brands originate from technical craftsmanship, Bulgari draws its inspiration from the worlds of art, architecture, and jewellery. Their watches are, above all, complex jewellery pieces that define Italian elegance and attention to detail - but that does not mean Bulgari neglects the technical quality of its watches in any way.

The History of Bvlgari Watchmaking

Bvlgari's watchmaking chapter began later than its jewelry tradition, but with a clear ambition to establish itself among the leaders in the field. The brand gradually built up its own watchmaking expertise, based on Swiss manufacturing and technical development, while retaining its distinctive aesthetic identity. Bvlgari watches thus represent a combination of design heritage and precision engineering.

Main advantages of Bulgari watches

Bulgari watches are unique in their ability to combine the best of two worlds - watchmaking and jewellery-making. As a jeweller, Bulgari places extraordinary emphasis on details and uses exclusive materials such as precious stones and innovative alloys. As a watchmaker, it does not fall behind in any aspect, even achieving several firsts in the industry, such as the world's thinnest chronograph watch.

Why choose a Swiss Bulgari watch?

A watch and jewelry in one - What more could you wish for?

Bulgari is unique in that its watches are not just great timepieces but can also be seen as jewellery. Models like the Serpenti, with its iconic snake shape, or the Octo, inspired by ancient architecture, bring a new perspective to watch design. Every piece is the definition of luxury and reflects centuries of jewellery-making tradition. 

A record breaker

Bulgari is not just about beauty - the brand's technical expertise is undeniable. The Octo Finissimo models, which have set records as the world's thinnest mechanical watches, prove that the brand can compete with the very best in watchmaking technology. Given the strong competition in the field, this is an unprecedented achievement.

Italy at its finest

Bulgari watches, like their jewellery, showcase the best of the Italian sense of beauty and aesthetics. The Italian elegance reflected in every detail makes these watches a daring choice for those who want to stand out. Every model is unique in the best sense of the word. 

Popular Bvlgari Watch Collections
The brand's portfolio includes both classic models inspired by Roman architecture and distinctly stylish collections with a modern approach to shapes and materials. The range is divided into men's and women's variants, with each collection having a clearly defined character. The common feature is an emphasis on clarity, proportion, and aesthetic balance.

• Octo 

An architecturally striking collection inspired by Roman geometry. It is characterized by a thin case, technical precision, and a modern take on luxury mechanical watches.

• Serpenti 

An iconic collection inspired by the brand's jewelry heritage. The snake motif, bracelet construction, and distinctive design make it one of the most recognizable women's models.

• Bvlgari Bvlgari 

A classic line with a clean circular case and a distinctive logo on the bezel. A versatile design suitable for everyday wear and formal occasions.

• Lvcea 

An elegant women's collection focused on harmonious proportions, delicate details, and a combination of watchmaking and jewelry elements.

• Diagono 

A sporty collection combining a robust look with functionality. Suitable for active wear without losing its luxurious character.

• Divas’ Dream 

A design-oriented collection inspired by Roman mosaics. Focused primarily on aesthetics, delicacy, and decorative finishes.

Price of Bulgari watches

The price of Bvlgari watches varies significantly depending on the collection, materials used, and technical complexity. The brand offers a wide range of models, from design-oriented quartz watches to highly complicated mechanical pieces. For better orientation, Bvlgari watches can be divided into three price segments (approximate prices in euros):

 

• Entry segment (€3,000–7,000):

Bvlgari Bvlgari (quartz), selected Lvcea models.

It mainly includes quartz models made of steel with an emphasis on design and everyday wearability. The ideal choice for customers looking for a luxury Bvlgari watch at the most affordable price.

 

• Mid-range segment (€7,000–18,000):

Octo Roma, Serpenti (mechanical versions), Diagono.

It covers mechanical watches, sporty models, and combinations of steel and gold. This is the most balanced part of the range, where striking design meets technical quality and growing demand.

 

• Higher segment (€18,000–€120,000+):

Octo Finissimo, Divas’ Dream (high jewelry), limited edition.

Reserved for ultra-thin mechanical watches, models made of precious metals, and top-of-the-line complications. These watches are produced in limited series, often hold records in the field of construction, and are among the brand's most interesting pieces for collectors.

 

Buy original Swiss Bulgari watches in the Czech Republic

At Chrono 10:10, we bring you an exclusive selection of the best watches from Bulgari. Each model in our range is carefully verified and comes with a guarantee of authenticity. For your maximum convenience, we also offer personal consultations to help you find Swiss watches that suit your taste and lifestyle.

We have been a proud "Trusted Seller" on Chrono24 since 2018, guaranteeing free insured delivery and providing a two-year warranty on all Swiss watch brands sold. Visit our boutique at Dlouhá 733/29, Prague 1, or browse our online selection. 

Frequently asked questions about Bulgari watches

How to care for your Bulgari watch?

Proper care includes regular servicing, protection from shocks and moisture, and proper storage. Since this is a delicate wristwatch, it is recommended that servicing be performed exclusively by authorized centers or experienced watchmakers familiar with the brand.

 

Does Bvlgari belong to the luxury watch segment?

Yes. Bvlgari is considered a brand that combines jewelry heritage with technical sophistication. Its models are perceived as part of the world of luxury, where watches are not only a tool for measuring time, but also a symbol of taste and wealth.

What makes Bvlgari watches so expensive?

The price reflects the demanding development process, top-quality materials, proprietary movements, and limited production. In many cases, these are elite products that are produced in small series and require a high degree of manual labor.

Is the correct spelling Bulgari or Bvlgari?

The official name of the brand is stylized as Bvlgari, which is based on the Latin alphabet used in ancient Rome. However, the form Bulgari is also often used in everyday language.

Is Bulgari an Italian or Greek brand?

The brand has Greek roots through its founder, but was established in Italy and is considered an Italian fashion and jewelry house. Bvlgari watches are now manufactured in Switzerland, in accordance with local watchmaking standards.