Luxury Watches of 2023 in Number

So we have 2024 here.

 

Last year brought us some interesting timepieces and changes in the industry - from Rolex buying the Bucherer company to AP creating a watch with Travis Scott or Swatch releasing a brand new heritage piece with Blancpain.

 

It has been a lot, but it’s been good.

 

In previous posts, we talked about the best watches and the most interesting things that have happened in 2023.

 

So, to change it up a little, today, let’s put the Watch World of 2023 in number.

 

Photo source: Petite Geneve

 

The most-sold timepiece of 2023

 

For this category, it is no surprise at all. The number 1 most-sold luxury watch of 2023 is the Rolex Submariner, with over 700,000 units sold last year.

 

Submariner is an icon, and this only solidifies Rolex's position as the leader of the industry - speaking of which…

 

Photo source: Bob's Watches 

 

…the brand with the most market share in 2023

 

Consistently for many years, this place has been occupied by one of the most influential watchmakers there has ever been - Rolex.

 

The Swiss luxury goods tycoon dominates the watch market with a whopping 30% market share.

 

This is better explained with a clear and simple example, so it's time for…

 

Photo source: Robb Report

 

…the brand with the most watches produced in 2023.

 

This one can come as a big surprise, but the applause goes to Rolex yet again. They managed to assemble an incredible number of timepieces this year, moving around the 1,200,000 units mark.

 

Just for comparison - Patek Philippe manufactured around 69,000 watches this year, while AP managed to do close to 41,000.

 

Respect Rolex for growing the numbers while maintaining the quality.

 

And now, one last number.

 

Photo source: Austin Destel

 

The growth of the luxury market in 2023

 

The last 3 years were not simple for anyone, and some of the damage done to the markets will recover for many years to come.

 

Despite all that, the luxury goods market keeps growing - and this is twice the truth for high-end watches.

The market has risen from $30.58 billion in 2022 to $34.17 billion in 2023, showing that people are more and more willing to enjoy the nicer things in life.

 

This number further proves that luxury watches are one of the most viable and savvy investments of the last couple of years.

 

So, these have been some of the more interesting numbers of 2023. It’s been exciting and fun, and we can't help but look forward to what 2024 will throw at us - at least in the watch world.

 

Who knows, maybe, we’ll even get a new Rolex model line…